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3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business...
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How to Do Effective Email Marketing

Additional Reading

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.

As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).

On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.

Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.

So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
Jeremy Hoover is the owner of Hoover Marketing where he builds a strong residual income business.

 

More Reading:


5 Simple Ways To Promote

Top 5 Search Engine Optimization Mistakes

How to Create A Homepage That Works

How Can Search Engines Help You with Your Business

How to Easily Turn Free Content into Traffic or Cash Fast

 
8 Ways To Get People To Visit Your Web Site Again and Again

Super Affiliate Strategies Part 2

20 Sure Fire Ways To Get People To Link To Your Web Site

Search Engine Optimization Site Structure and Popularity

A Disturbing Trend in Reciprocal Linking


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