Career

Coaching Employees - The Chronic Excuser
Most of us find coaching employees to be an effective, even enjoyable, approach to leadership and management. Coaching provides a way to help team members grow and develop, while achieving business objectives. But occasionally, we encounter a...
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Why Teach Thinking?
The word ‘creativity’ has so many diverse meanings and interpretations. I remember telling an audience of teachers that creating a mess is also creative as long as new things and views are being conjured up. This led to much laughter and discussion...
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Internet-Marketing

Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to...
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How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know...
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Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic." If you have done some serious reading about your website's optimization, you probably would...
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5 Sure-Fire Ways To Attract New Customers Now
1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your...
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Marketing ARTICLES:

Looong and boooring Sales letters.
Looong and boooring Sales letters. You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking...
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How To Use Database Marketing To Skyrocket Your Online Profits
Here's some simple yet POWERFUL ideas on how to use Database Marketing to skyrocket your online profits...which will have a GREAT effect on your bottom line. Database Marketing is the gathering and storing of specific information about your...
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Five Ideas for Unique (and Cheap) Marketing
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns. When marketing on a budget, you need to "think outside the box"...
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The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant...
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