Career

History of Scottish Tartans
There is great debate on the origin of the word "tartan." It could have come from the Irish "tarsna", which meant crosswise, or the Scottish Gaelic "tarsuinn", meaning across. Or it could simply mean cloth, from the old French "tartaine". What we...
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Piano on the Right-Side of the Brain
Some of you may remember a book titled "Drawing on the Right-Side of the Brain" by Betty Edwards. In this book, Betty Edwards tried to teach you how to see differently. She reasoned that once you could look at something with the eyes of an artist,...
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Internet-Marketing

How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page. ----------------------------- Do you have...
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How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
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The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic,...
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10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
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Marketing ARTICLES:

What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean? In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
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Triple Your Profits Easily With The Right "USP"
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet? If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of...
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RSS FEEDS: Whither Thou Go'est?
I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be...
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