Career

Restaurant Reality
Preface: Get information on career as a chef. Read this article to know whether you are fit to be a chef. While you can break into the kitchen for an entry-level position and learn on the job, if you have aspirations to be a chef, advanced training...
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My Fifteen Year Job Search
The inscrutable Malaysian Immigrations Officer at Kuala Lumpur International Airport caused me a moment’s consternation with his question until I realized that he was just making small talk whilst manically trying to stamp all the bits of paper...
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Internet-Marketing

Speed Up Or Lose Out! How To Improve Your Website's Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong? One possible cause could be a slow...
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Google Adwords Secrets - Tip #1
Google Adwords Secrets - Tip #1 – Disabling Advert Optimisation Disable the automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors. Visit the following link for an...
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Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page...
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Marketing ARTICLES:

Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie...
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The Benefits of Ebooks for Your Business
No matter what type of home-based business you operate, chances are ebooks are already or should be part of it. Most of us are familiar with the term and probably have seen at least one ebook, but you may not have realized how beneficial they could...
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What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean? In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
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