Career

How Open Learning has had a Great Affect on my Life
Elizabeth Hewet - English Literature Diploma When my children started to get to the age that they were spending more time with their friends, and my husband was at work each day, I realised that I had more time on my hands than I needed. It was...
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Distance Education while Living Abroad
I first discovered distance education in 1998 while my wife and I were living in the eastern African country of Uganda. After several years away from school, I had decided that it was time to go back and work on a graduate degree. At first, I...
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Internet-Marketing

Quick and Easy Custom 404 Page
Make Your Own Quick and Easy Customized 404 Page by Ed Duvall By design, the server that hosts' your web site delivers a 404 Error / Page Not Found when a surfer clicks on a link that the server cannot find or something else unexpected ...
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The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
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Link Popularity and Your Add URL Page
With all the buzz going on about the importance of a site's link popularity, the "look and feel" of your Add URL page (or whatever you have named your add URL page) has taken on an increased importance as well. On a scale of 1 to 10, how...
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7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
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Marketing ARTICLES:

Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is...
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How to Find the Best Ezine or Website For Your Ad
Great copywriting is one thing. But, what do you do with the ad after you've finished it? For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is...
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What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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