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Feature business Article: Ideal Marketing Methods for Home-Based Businesses
What is the difference between a small business that makes it and one that does not? Most likely, the one that was successful engaged in some effective marketing. Wise marketing is critical for owners of home-based businesses for a number of...
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Career

Preparing For Your Job Interview: What You Need To Know To Be Successful
In the limited time an interviewer has with you, their mission is to know you and assess your worth, especially in relationship to the other candidates interviewed. Asking you questions is the way they accomplish that mission. Youíll be asked to...
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Culinary Employment Prospects
Preface: Preface: Want to join the food industry? Why not know your employment prospects before you finalize your decision to study in culinary schools. Where do you want to go? The world of Culinary Arts is one of the fastest growing fields in the...
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Internet-Marketing

3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already...
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PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online...
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Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site,...
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15 Reasons To Write An E-book And Then Give It Away
1. People will visit your web site to get the free valuable information. 2. Advertise your products or services in the e-book. 3. You will become known as an expert on the subject of the e-book. 4. Offer the e-book...
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Marketing ARTICLES:

Top 10 Tips for Writing Google Ads
Here are my top 10 tips and recommendations for writing effective AdWords ads, along with some programs and resources that can help you in setting your AdWords campaigns up properly and quickly. These tips will allow you to create ads that...
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Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...
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The Five Cís To Building A Career You Will Love
If you have clarity about what you want and need in your life, you are more likely to get it. This is as true for your career as it is for other things in your life. However, most people spend more time researching and evaluating a car purchase,...
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Education, Learning & Wisdom
If you are thinking about what you are going to say while the other person is talking, you are not listening....if you don't listen, you don't learn.....If you listen with concentration, then all the brain's parts can contribute to something much...
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