Career

CHANGE LEADERSHIP in EDUCATION
The L.E.A.D.E.R. Way INTRODUCTION In June 1997,the Prime Minister of Singapore unveiled the Government’s vision of ‘Thinking Schools, Learning Nation’ (TSLN). This vision was forged to improve Singapore’s education system in the light of the...
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In Leadership, The Eight Ways Of Right Action. (Part 1)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
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Internet-Marketing

8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. Personalize- "A persons name is still the...
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The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here’s why… The Google Toolbar has grown...
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Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when...
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Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that...
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Marketing ARTICLES:

What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean? In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
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You Won't Make Dollars If You Don't use 'Ad'Sense
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months...
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Postcard Marketing – Low Cost Visibility
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable. You can design your own...
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Your Headlines Are Your Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the...
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