Career

Have Some PASTA with Your Interview
When cyclists prepare for a big race, they always make sure they load up on the carbs. It is not uncommon to have a pasta feed the night before an important event so that the athletes can store up some of the carbohydrates they will be burning up...
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Personal Training: 6 Secrets of Award Winning Customer Service
Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your...
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Internet-Marketing

Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites...
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How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales...
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Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" I can't promise you gazillions, but there are a few things you should do to make it easy for...
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X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing....
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Marketing ARTICLES:

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...
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The Language of Color
In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you...
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Your First Trade Show Booth Display: Eight Success Tips
Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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