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Feature business Article: How To Realistically Set Your Fees - Part 4
Effect Of Bad Debts So far, we have covered the major factors involved in setting your fee structure. We have set a realistic number of billable hours, calculated the effect of expenses and taken into account the cost of a benefit package. ...
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Career

Getting What You Need: Asking for Help
"Fortune befriends the bold." - John Dryden I regularly work with clients on making major life changes in line with a new definition of personal success. There are many methods we use in this process: identifying values, removing distractions,...
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Herbal Schools
Herbal Schools are an alternative pathway to conventional education and offer training and instruction in herbalism and all related courses to students wishing to pursue knowledge or a career in herbalism. Providing a curriculum in preventive...
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Internet-Marketing

Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. While...
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Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new...
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Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right? Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
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Ten Steps To A Well Optimized Website - Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to...
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Marketing ARTICLES:

3 Tips For Writing Better Headlines
Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough...
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What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the most efficient and low cost methods of driving targeted traffic to your website is with pay per click advertising". But is advertising on pay per click search engines really...
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Personalize Your Headlines For Increased Profits!
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this...
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Courtesy In The Workplace--"Can You Say, Thank You?"
”Thank You” is such a beautiful phrase. When you say, thank you, it makes a world of difference. Recent research suggests that discourtesy in the workplace is rapidly becoming an increasing dilemma for businesses and organizations. Workplace...
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Guitar Practicing or Guitar Playing?
Just because you’re holding your guitar doesn’t mean that you’re playing it, and just because you’re playing your guitar doesn’t mean that you’re practicing. There is a real difference and it needs to be acknowledged if you want to improve your...
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