Career

History of Scottish Tartans
There is great debate on the origin of the word "tartan." It could have come from the Irish "tarsna", which meant crosswise, or the Scottish Gaelic "tarsuinn", meaning across. Or it could simply mean cloth, from the old French "tartaine". What we...
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Corporate Coaching and Employees: One Step Ahead
"Don’t shoot…. We’re on the same side.” Contrary to popular belief, a corporate coaching session with your employees is not the beginning of the change process. Our studies and consulting indicate that, 90% of the time, employees already have a...
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Internet-Marketing

10 Great Search Engine Optimization Tools for Your Online Success
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online. Search engine position is the place which a site...
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How To Drive More Hits To Your Website And Increase Subscription
What is SPAM? Why so many people hate it and yet so many people do it? SPAM is actually known as Unsolicited Commercial Email, it's just like the junk postal mails you receive everyday in your mailbox. The only difference is that sending junk...
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Dear Bill Gates, You Clever Fox
Dear Bill Gates. You did it. You casually left a live grenade at the Grand Charity Gala and walked out of the room to see if anybody, especially Google, will notice. Once again, you have created an innovation in marketing that is poised...
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A Novel Free-For All Idea
Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are...
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Marketing ARTICLES:

Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. The big mistake I'm talking about...
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Chicken Little and the Disintermediation Myth
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as...
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You Won't Make Dollars If You Don't use 'Ad'Sense
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months...
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3-Levels of Successful Selling
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003 ...
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