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Feature business Article: The Landlording Follies
You are the landlord of a small apartment building that you are offering for sale. You find a buyer and a sale is arranged. The tenants learn of the sale and ask if they will be forced to move. How do you answer? You explain that it...
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Career

Perfect to the Penny
At some point in our careers, we may find ourselves part of an obsolete operation, such as a downsizing, business insolvency, or even a single retail store closing. This can be a time of positive reflection for us, if we “step back” and ponder the...
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Breathing Space in Music
While most students want to know when to play certain notes and chords, it's equally important to know when not to play. For example, I had a student who knew how to improvise and play in the New Age style. What he didn't know how to do was to...
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Internet-Marketing

5 Ways To Keep Your Online Customers
1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the...
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The Resubmission Myth
So the thinking goes, the more times you resubmit your site to the search engines, the better chance that you have of getting to the top for your keywords. I can’t tell you how much it aggravates me when I hear about another searach engine...
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8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. Personalize- "A persons name is still the...
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4 Simple Secrets for NetMarketing Success
Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like...
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Marketing ARTICLES:

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...
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The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant...
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The Art Of Cold Calling
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real...
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Hit the target: Target your advertising to make it pay off
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. How well you target your advertising will determine your...
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The most under rated method to achieve success!
The most under rated method to achieve success is: The power of Visualisation. The best kept secret of success on the sports field and in athletics is: The power of Visualisation. The situation where the mind is in charge of the body. Athletes and...
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Difficult Relationships at Work - Dealing with Workplace Conflict
Difficult Relationships at Work - How to Influence the Uncooperative We rely on and spend more time with our colleagues than with most other people in our lives: yet we frequently experience conflict at work. This is a problem that is beginning to...
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