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Career
The (Online) B-School Advantage
The (Online) B-School Advantage By Alexa Apallas In a tight job market, job seekers need to find ways of making themselves attractive to employers. And in this “jobless economic recovery” where more and more jobs are being shipped overseas (many...
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Job Offer Negotiations: Getting What You Want
You have worked hard at finding your next job. You have come through many obstacles and have reached your career objective. You have received a job offer. You’re thrilled. Mission accomplished. After all, what else is left to do? A majority of job...
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Internet-Marketing
Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
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Appropriate Key Words Choice
What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for...
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Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.
Let me ask you something. Do you practice Kaizen?
Kai what?
Kaizen is a...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
1. Bad...
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Marketing ARTICLES:
How To Start A Linking Campaign
Getting links to a new website, without Google page rank, can be
difficult and sometimes nearly impossible. Most of the websites
that have a good page rank in the first place, don't link back
to sites without page rank. Some of the...
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How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your...
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Three Steps to a Professional Image
One of the biggest reasons home-based business entrepreneurs often fail to attract customers is that they also fail to create a professional image. A professional image is an element of your credibility and without credibility winning customers is...
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The Art Of Cold Calling
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real...
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