Career

Boy Scouts of America and Leadership Coaching
The Center for Management and Organization Effectiveness talks with Dennis St. Jean, Assistant Director Professional Development Division, Boy Scouts of America, Irving, Texas. CMOE: Having recently attended one of your leadership conferences I...
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Reflexology Schools
Reflexology Schools teach reflexology therapy, (an ancient art practiced by early Egyptians) and the science founded on the basis that areas of the feet, hands and ears are comprised of zones and reflex areas (which correspond to all glands,...
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Internet-Marketing

Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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How to use keywords to improve your ranking in search engines.
The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more...
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How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the...
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Link Popularity and Your Add URL Page
With all the buzz going on about the importance of a site's link popularity, the "look and feel" of your Add URL page (or whatever you have named your add URL page) has taken on an increased importance as well. On a scale of 1 to 10, how...
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Marketing ARTICLES:

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", if your website...
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Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that...
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10 Ways To Get More Profit From Your E-zine
Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers. The following tips will provide you with ways to successfully increase the revenue you get from...
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Your Headlines Are Your Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the...
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