Career

How Distance and Open Learning has Changed my Life
When I was approached to write a piece on open and distance learning education, I came up with this piece. After reading it through, I have come to the conclusion that my life has changed completely because of it. I didn't realise how much until I...
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The Changing Face of Corporate Management – Making Six Sigma Work For You
Since its introduction, Six Sigma has literally revolutionized management processes and the way business is done. Over the years, major corporations world-wide—from Motorola to General Electric—have adopted and implemented its methodology as the...
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Internet-Marketing

How to use keywords to improve your ranking in search engines.
The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more...
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Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
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Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their...
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TEN answers that turn Your visitor in to Your Customer.
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that...
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Marketing ARTICLES:

Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? Let’s say you are in...
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Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...
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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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