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Career
The Top 10 Reasons Your Staff Wants to Quit
From an employee’s perspective, management often conducts itself in ways that make no sense. When the economy is slow, jobs are few and far in between or people are fearful, staff will tolerate management behaviors and policies that are nonsensical...
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Tips for getting your movie career launched
Hollywood helps those who help themselves! In you want to get your movie career fast tracked then here are three common sense tips to help you on your way. 1. Borrow the Boy Scout's Motto: Be Prepared. Once you start the ball rolling you...
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Internet-Marketing
The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
Many years ago, it was quite easy to draw effective traffic,...
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Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.
Let me ask you something. Do you practice Kaizen?
Kai what?
Kaizen is a...
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Appropriate Key Words Choice
What do the key words represent? Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
1. Bad...
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Marketing ARTICLES:
7 Ways to Stop "Selling" & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
I was inspired to write this article after a few coaching sessions with...
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Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize,...
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The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable...
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