Career

How to Be Prepared for a Layoff
If you are concerned that your company might be planning a layoff, your best course of action is to be prepared. Employees often see warning signs that their jobs may be at risk. Such signs could include poor company performance, earlier rounds of...
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Should I Get An Online Degree?
Is An Online Degree Worth It? A very real debate rages over the validity of online education and whether students working totally online acquire an education equal to one exclusively acquired from a brick and mortar classroom. Considering that in a...
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Internet-Marketing

Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. ...
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High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as...
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THREE ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers- Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience)....
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Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
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Marketing ARTICLES:

Privacy: Reduce your Customers’ Concerns by Building Trust First
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to...
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Three Steps to a Professional Image
One of the biggest reasons home-based business entrepreneurs often fail to attract customers is that they also fail to create a professional image. A professional image is an element of your credibility and without credibility winning customers is...
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Targeted Traffic - How Will You Achieve It?
Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell? What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google? If you've...
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The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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