Career

Risk-Taking--Get Your Feet Wet!
We often use the phrase, “Get Your Feet Wet” when we are just beginning to learn how to do something or are about to pioneer a new initiative. When we participate in a project for the first time, there is usually a hesitancy to step out into the...
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Why do language training programs fail?
If you want to make your training program succeed, you have to look beyond the class and at the company itself. As a trainer you have a shared responsibility, along with the company, of ensuring that what's learned in the classroom is transferred...
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Internet-Marketing

How to Find Ideas for Articles & Speeches
Do you have problems finding ideas for articles and speeches? I know have had at times, and others tell me the same thing. At my Toastmasters club, for example, I've often heard members say they have difficulty finding topics for speeches. ...
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Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar...
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Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site,...
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How Writing Articles Can Improve Your Business
1. Submit them to e-zines and web sites for publishing. Include your resource box at the end of the article to get free advertising. 2. Combine your articles into a free e-book. You can place your business ad in the e-book. Give it...
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Marketing ARTICLES:

Of Habits, Focus and Success in Online Marketing
Of Habits, Focus and Success in Online Marketing by Ed Duvall "Ask not for whom the bell tolls, it tolls for thee". - John Donne The above literary quote may or may not be familiar to you. Its' meaning - We are all mortal, and...
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Are You Getting The Most Out of Your Ezine?
There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do...
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Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. Respectively,...
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Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the...
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