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Career
Whatever Happened to You?
Whatever happened to all the dreams? The wants, the desires, the hopes, the cravings, the appetite, the passion? The aspirations of youth? Where did you go? Whatever happened to you? Last night a footballer gained admittance to the football...
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Culinologist Curriculum
Preface: Learn the culinologist curriculum to get help when you enroll in a culinary school. Get names of a few great culinary books. The Research Chefs Association has mandated that education and certification are two strategic goals for the...
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Internet-Marketing
The Resubmission Myth
So the thinking goes, the more times you resubmit your site to the search engines, the better chance that you have of getting to the top for your keywords. I can’t tell you how much it aggravates me when I hear about another searach engine...
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Build Your Site’s Link Value
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link.
At its basic level, the most immediate value most sites see is a reciprocal link. “You link to me...
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Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.
Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that...
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Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another simple strategy to get more bang out of the content of your page – knowing what words people are using for their...
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Marketing ARTICLES:
Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
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2 Ways to Really Connect With Your Customer in Your Copywriting
Copyright © 2005 by Bruce Carlson
One of the least talked-about areas in copywriting education is
voice. This is probably because it’s tough to set general rules
for something that’s so personal to each of us. After all, the
same things...
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Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn't mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business's future. Chances are,...
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
I doubt that the...
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